Branding · Stationery · Craftsmanship

Vijay Stoneware Pottery

A handcrafted brand identity designed to preserve Indian heritage pottery while modernizing it for contemporary home decor, luxury retail markets, and high-end lifestyle spaces.

Role
Lead Brand Designer
Year
2023
Category
Brand Identity & Collateral
Scope
Logo, Packaging, Print & Web

Brand Identity & Craftsmanship

Vijay Stoneware Pottery represents a marriage between traditional potter's wheel craftsmanship and modern minimalist interior aesthetic. Using warm terracotta tones (`#C47040`), rich clay brown (`#2C1000`), and organic texture guidelines, the identity elevates handmade pottery into sought-after luxury home accents.

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