Branding · Identity · Packaging Design

Chill Pill

A playful, vibrant brand identity created for Chill Pill. Designed around electric violet palettes, custom typography, pill-shaped merchandise packaging, and high-impact visual communications.

Role
Lead Brand Designer
Year
2023
Category
Brand Identity & Packaging
Deliverables
Logo, Packaging, Print & Merch
Chill Pill Brand Showcase
Chill Pill Packaging 1
Chill Pill Packaging 2
Chill Pill Logo & Identity System
Chill Pill Print Collateral 1
Chill Pill Print Collateral 2
Chill Pill Print Collateral 3
Chill Pill Typography System
Chill Pill Merchandise & Badges
Chill Pill Complete Identity Guide

Brand Strategy & Execution

Chill Pill's brand identity embraces bold pop-art colors (`#8B50E0` and deep violet `#120428`), distinctive custom typography, and pill-shaped packaging graphics. The result is a high-impact lifestyle brand that commands immediate attention in retail and digital environments.

Next Project
GEMZ Branding →